Collegiate marketer, Learfield, kicked off a noteworthy New Year. Learfield and fellow marketer in the space, IMG College, announced on Dec. 31, 2018 the completion of their merger, creating a dynamic service provider that will support collegiate institutions, conferences and arenas across the country. The newly named company – Learfield IMG College – unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas.
As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Learfield IMG College is beginning the process of coming together by rebranding respectively all throughout the company and its hundreds of offices nationwide.
Learfield IMG College is located on the 9th floor and has been in the building since 2014.
Phone: (404) 846-3496